A Cerbras, Brazilian company of ceramic tiles e porcelain tiles, will invest R $ 170 million in the acquisition of machinery developed in Italy and Spain as part of the business expansion project with the installation of a new production line. With the new strategy, the company hopes to increase its productive capacity to 4 million square meters per month and become one of the five largest industries in the segment in the country.
Located in Maracanaú (CE), Cerbras' industrial park produces about 100 thousand meters of ceramics and porcelain tiles daily. The company's new line, which will include large-format porcelain tiles, will be launched in the second half of this year and expects to create 150 new jobs. “Cerbras will be the only plant in the North East to produce these formats that meet the new world trends in architecture and design. We are looking to further integrate our systems, using artificial intelligence in our routine and optimizing our processes through connectivity ”, says Mariana Mota, company director.
Even with the impacts caused by Covid-19, the Brazilian production of coatings increased by 17% in the second half of 2020. Last year, Cerbras registered a increase 12% in sales, compared to 2019. With this high market, the company plans to invest in new national markets, mainly in the Midwest, Southeast and South regions, in cities focused on serving architects and specifiers.
Currently present in more than 30 countries, the company also develops projects for social responsability e environmental. According to data from Cerbras, the company saves more than 65 thousand square meters of water every year with the implantation of a water system. water reuse with five treatment plants.